Creation of a new visual identity and website for the law firm Ostovic and Rakusic
The project encompassed the creation of a complete visual identity from the ground up, alongside the design of a website that would authentically represent the firm’s values and services.
Challenge
Law firms operate in a highly trust-driven space — the design needed to communicate authority, reliability, and professionalism without feeling cold or inaccessible. The challenge was to build a visual language that felt distinctly theirs, coherent across every touchpoint, from the website to printed materials.
Approach
The project covered the full scope of brand design: logo and visual identity creation, a brand standards guide to ensure long-term consistency, print promotional materials, and a complete website design. Every design decision was guided by the firm’s positioning — the result being a clean, minimalist aesthetic that balances seriousness with approachability.
Result
The firm received a cohesive, elegant visual identity implemented consistently across digital and print channels. The website design presents their services clearly and professionally, reinforcing credibility and making it easy for potential clients to engage, giving Ostović & Rakušić a polished, recognisable presence that reflects the quality of their work. The Client received an elegant, minimalist visual identity, which was implemented on the website, ensuring recognizability and a professional online presence.