Creating the brand identity of the Faculty’s project units.
The scope of work covered brand identity design for the Faculty’s project units, campaign visuals for student enrolment, and a wide range of promotional design deliverables.
Challenge
An academic institution with multiple project units needed a cohesive visual identity system that could work across very different contexts — from large-format print and wall paintings to digital campaigns and social media. The design had to feel modern and appealing to a younger student audience, while still conveying the authority and credibility expected of a university faculty member.
Approach
The project began with creating distinct brand identities for the Faculty’s individual project units, establishing a visual language that could scale consistently across all formats. This was followed by the design of digital and print campaign materials for college enrolment, promotional posters, and visual solutions applied across various physical surfaces, including wall murals. Each design was crafted to be bold, clear, and immediately recognisable.
Result
FAZOS received a comprehensive set of design assets — a cohesive visual identity for their project units, compelling enrolment campaign materials, and a consistent visual presence across both digital and physical touchpoints. The work gave the Faculty a stronger, more contemporary image that resonates with prospective students and communicates the vitality of the institution.