Visual Identity Promotional Materials and Social Media.
The project covered everything from the initial brand concept through to print materials and social media visuals — all designed to position the client as a professional, trustworthy, and approachable service provider.
Challenge
The client needed a visual identity that could simultaneously communicate elegance and warmth — qualities essential in the personal care industry where trust and first impressions are everything. The design had to feel polished enough to attract a discerning clientele, while remaining friendly and accessible across all touchpoints.
Approach
The work began with developing a modern logo and establishing a cohesive visual identity system, documented in a mini branding guide to ensure consistency in future use. From there, the identity was extended across a full set of promotional materials — including flyers and business cards — as well as purpose-designed visuals for social media. Every element was crafted to work as part of a unified, recognisable whole.
Result
Fußpflege Tante received a refined, consistent brand identity that elevated the perceived quality of their services. The promotional materials and social media visuals gave the client a professional presence across both physical and digital channels, strengthening recognition and helping attract the right audience from the outset.